Dennis Pierce

Owner & Chief Content Officer

Pierce Publishing

I am writing to recommend Cindy Eggebrecht-Weinschreider wholeheartedly for a marketing position in your organization.

I have known Cindy for several years, going back to when I was Editor-in-Chief for the national ed-tech publication eSchool News and she was in charge of marketing and communications for Bretford Manufacturing.

From an editor's perspective, Cindy was always a pleasure to work with. She responded quickly and thoroughly to our reporters' questions, and she was extremely helpful in pitching story ideas and finding angles and sources that would showcase her employer's strengths while also benefiting our readers.

Her insight into what makes a story compelling is especially impressive.  So many marketers try to push their products without understanding how these products fit in with a larger narrative.  Cindy has a keen sense of how to position a solution in a way that is timely, topical, and engaging.  She knows how to frame information in a context that appeals to editors and prospective customers alike.

Since leaving eSchool News to form my own freelance writing and content marketing business, I have had the pleasure of working with Cindy more closely, helping to execute her content marketing strategy at Bretford.  In that time, I have come to appreciate Cindy's ability to think strategically and orchestrate creative, multidimensional campaigns designed to achieve maximum impact.

For instance, when Bretford supplied its modular, technology-enabled furniture to equip an innovative learning space called the "iLab" in a California school, Cindy saw this as a opportunity to direct a research study of the space's impact on instruction - and the resulting research report became a valuable marketing tool for the company.  When a new career academy in Georgia purchased Bretford furniture for its classrooms and common areas, Cindy arranged to fly me down and interview the school's architect, key administrators, and corporate sponsors, and I wrote several stories from different angles that we were able to place in multiple publications.

It was during this trip that I got to see another side of Cindy.  Her organization and attention to detail were remarkable, as she had coordinated meetings with numbers key players over the course of two eventful days.  But even more striking was how everyone was so eager to help her.  Cindy has a sincerity and a natural way with people that inspires their loyalty.  In a business where client relationships are critical, the importance of this quality can't be overstated.

I have no doubt that Cindy will make an exceptional employee, and I recommend her to you without reservation.  Please feel free to call or email me if you'd like to discuss her qualifications further.

Traci Schaefer

Owner

TLS
Communications, Inc.

I’m writing to recommend Cindy Eggebrecht for a Director- or Vice President-level position in Marketing and/or Communications at a furniture, technology or educational organization.

I’ve known Cindy since 2000. We were colleagues at NEC and worked together in the marketing department. She was a highly valued member of the marketing team. The most unique aspect about Cindy was her laser focus on getting the job done – and that often meant going far above and beyond her job description.

Following NEC, Cindy accepted a position at Bretford Manufacturing, Inc. I’ve been fortunate enough to work with Cindy as a Public Relations Consultant for the majority of her time at Bretford. She does an excellent job of managing all of her vendor partners and provides clear direction for the best possible outcome. Cindy initiates unique projects at Bretford – she doesn’t just market products. Instead, she creates powerful tools that illustrate how those products transform the way we work and learn.

I was always impressed with Cindy’s professionalism and, well, her ability to handle it all with grace and ease – from unpacking products and putting them together on a trade show floor to managing press meetings during a show, to presenting best practices to tradeshow attendees, all in the same day! Instead of folding under pressure, she always rises to the challenge. She’s forged incredible relationships with customers, colleagues, and the community during her time at Bretford. Best of all, everyone enjoys working with Cindy. She’s cheerful, gracious, and ALWAYS an elite professional. Her thorough knowledge of marketing and ability to run a successful department make her a highly capable candidate for a leadership-level marketing position.

Cindy is a passionate thought leader who would be an asset to any furniture, technology or educational organization. If you are looking to advance your company’s marketing and communications efforts, you’ll want Cindy to lead the charge.

Please feel free to contact me for more details or a verbal reference at 630-269-4567.